KRAFT SINGLES : CHEESE TAX PACK

Tax day is April 15th, but for some dog owners, "Tax Day" is every day, thanks to the viral 2023 song "Cheese Tax" by Matt Hobbes. With the "Cheese Tax" song taking over people's feeds, Kraft Singles acted fast, releasing a limited-edition “Cheese Tax Pack” in the run up to Tax Day. The pack included 15 slices for you and 1 slice for furry friends. Singles packs come with 16 slices, making it a simple, creative packaging change. No need to hire an accountant, the pre-allocated slice made it easy to file your pupperwork on time.