SHEBA HOPE GROWS
In 2021, Sheba introduced the Sheba Hope Reef, a living coral reef shaped like the word "HOPE," visible on Google Earth and the size of an Olympic pool. It uses the innovative Reef Star System, helping bring the world’s reefs back to life. We can't send everyone to Indonesia to see it, but maybe we can bring Hope Reef to Toronto's Union Station. 6ft letters replicating the coral reef educated commuters with embedded screens, brand ambassadors answered questions, and a QR code provided coupons and program details, to complete the experience.
